Apex is a cosmetic hair concealer designed to make thinning areas, receding hairlines, crowns and patchy spots look fuller by blending with existing hair. It does not regrow hair and it is not a treatment for hair loss.

A natural-looking result depends on shade match, existing hair density and application. Use a light amount, blend gradually, and check the result in natural daylight. Over-applying or using the wrong shade makes any cosmetic concealer easier to notice.

Start with dry, styled hair. Apply a small amount to the thinning area, then pat or blend it into your existing hair. Build coverage gradually until the scalp is less visible. Check the hairline and crown in normal daylight before adding more.

Performance varies with hair type, how much product you apply, moisture and contact. Test your application in your normal routine before relying on it for heavy sweat, swimming, rain or pillow friction. If transfer is a concern, use a lighter application and check the result before important events.

Choose the shade closest to your dry existing hair around the thinning area. If you are between shades, compare both in natural light rather than bathroom lighting. If you need help, contact support with a clear daylight photo of your hair.

The current product offers 10 shades, including options for blonde, brown, black, grey/white and auburn families. Results on fine, light or grey hair depend on contrast, density and shade match, so use a small amount first and check the finish in daylight.

You may request a return within 14 calendar days of delivery, subject to eligibility. Contact us before sending anything back. Approval is not automatic. See the Returns & refunds policy for conditions and instructions.

Apex needs existing hair to blend with. It can help reduce the appearance of visible scalp where hair is still present, even if it is thin. On completely smooth bald skin with no hair, this type of cosmetic concealer is not the right solution.

Each compact contains 4 g. The number of applications depends on the area covered, the amount applied and how often you use it.

Apex is a topical cosmetic, not a hair-loss treatment. If you have a sensitive scalp, review the ingredient list before use and test a small area first. Stop using it if irritation occurs and seek professional advice if you have a scalp condition or specific ingredient concern.