Apex Hair® Instant Hair Coverage
Instant density, crowns, hairlines, thinning zones
Designed to blend with existing hair for a natural-looking finish
Looks like your real hair, even up close
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I'm 58 and have been losing hair for years. Tried every powder, fiber and concealer on the market and this is the first one that actually looks natural in daylight. No clumping, no orange tones, no mess on the pillow.
Thank you, Robert! Glad to hear it works for you 💪
Been using this for three months now. The application takes literally 10 seconds and it holds through the gym, sweat, even rain. My grandkids stopped asking why I had "sparkles" on my head.
Haha that made our day, Michael. Cheers from the team!
Was skeptical because of the price but figured I'd try one bottle. Two months in and I'm reordering the 4-pack. Looks like my natural hair grew back in - that's the honest truth.
Appreciate the support, David. Welcome to the club 🚀
62 years old, salt and pepper. The Gray shade matches perfectly, doesn't darken my real grays. Wife says she can't tell where the product ends and my hair begins.
Tried it before my daughter's wedding photos. Best decision I made all year. Spent the whole night dancing - product didn't budge. Just ordered three more bottles for the office.
Congrats on the wedding, Frank! Thanks for the trust.
The goal is a natural-looking cosmetic finish, not a painted look. Results depend on choosing the closest shade, applying a light amount, and having existing hair for the product to blend with. Check the result in natural daylight before you head out, especially on your first applications.
Wear can vary with application, hair type, moisture and contact. For the most reliable result, start with dry styled hair, use a light application, and test Apex in your normal routine before relying on it for heavy sweat, swimming, rain or high-contact situations. Remove with shampoo.
Apex is designed for men who still have hair but can see too much scalp through thinning areas, crowns, receding zones or patchy spots. It needs existing hair to blend with. If an area is completely smooth with no hair, a fiber or powder concealer is not the right solution for that spot.
Start with dry, styled hair and use a small amount first. Build coverage gradually instead of over-applying. Most people get faster after a few applications. Finish by checking the hairline and crown in normal daylight.
Match Apex to your dry existing hair, not to your scalp. If you are between shades, compare the product against the hair around the thinning area in natural light. A close shade match and a light application are the two biggest factors in making the finish look natural.
I give you your money back. 60-day guarantee, no questions, opened jar accepted. I built this for myself first, I know the weight of trying one more product and failing. If it doesn't return the reflection to you, we don't keep your money.
10 seconds.
Same mirror.
Different man.
DONE IN UNDER A MINUTE
Built-in mirror. Built-in applicator. No skills required. Open it, dust it on, look in the mirror, you are done.
Open the cap. Take the applicator brush from the bottom. Run it across the fibers on top. Loaded and ready. No shaking, no mess on your hand.
Brush the loaded fibers over your thinning spots. Crown, hairline, temples. Fibers bond to your existing hair on contact.
Want more density? Repeat once or twice on the same spot. Pat lightly to set. Walk out the door, own the day.
Like your hair loss was never there.
Drag the slider to see what Apex does to your hair.
I built it for the places I needed it. Daniel, the founder
Daniel, Apex Founder
Daniel, Apex Founder
Daniel, Apex Founder
Daniel, Apex Founder
28,347 active users across 14 countries. Average rating 4.9. 96% repurchase. Editorial selection below.
I was about to book a transplant. Tried this for two weeks. The mirror in the cap saved me. Fuller look, no one noticed.
Marcus, this made our week. Thanks for trusting us with the routine.
Crossfit five mornings a week. Survives the workout, survives the shower routine until I actually wash. That alone is worth it.
That's exactly what we built it for. Glad it earned the space in your bag.
Tried Toppik, tried Caboki. The applicator with the mirror is a different game entirely. 30 seconds in the office bathroom and I'm out.
Marcus, this made our week. Thanks for trusting us with the routine.
Got married last weekend. Used Apex for the photos. Wife didn't know until I told her three days later. Photographer asked what shampoo I use.
Anthony, congrats. Means a lot you trusted us for the day.
First shade was a touch dark. Customer service exchanged in 48 hours. Second one nailed it. Fast support, real product.
Brandon, thanks for the patience on the swap. Salt-and-pepper guide is on the way for v2.
Phoenix summers are no joke. Applied at 7am, still looked clean at 6pm. The seal step in the guide is the secret.
Marcus, this made our week. Thanks for trusting us with the routine.
Used a different brand for two years. Apex is half the price and the integrated mirror means I can apply at my desk between meetings.
Marcus, this made our week. Thanks for trusting us with the routine.
Remote sales role. Camera on all day. The 60-second touch-up before standups changed how I show up. No one mentioned my hair, which is the whole point.
Ryan, that's the win we hoped for. Welcome to the routine.
Walked from Bank to Liverpool Street in proper rain. Got home, hair still in place. Won't lie, I tested it on purpose. It works.
Oliver, that's the test we love hearing about. Cheers.
Coverage is spot on. Only feedback: applicator opening is a touch small for the crown. Workaround is two passes. Otherwise, top notch.
Marcus, this made our week. Thanks for trusting us with the routine.
Started using six weeks ago. Went on three dates I wouldn't have agreed to before. The product isn't magic but the confidence it gives you absolutely is.
Marcus, this made our week. Thanks for trusting us with the routine.
Free worldwide shipping arrived in 9 days to Scotland. Packaging premium. Product matched the colour exactly. Will reorder.
Andrew, glad the shade landed. Edinburgh wind is a real test, hope the seal step is helping.
The compact size means I can carry it in my thobe pocket. 60 seconds before any majlis. No one asks questions.
Khalid, exactly the use case we designed for. Thank you.
Coastal humidity destroys most products. Apex holds. Tested at the corniche on a 38°C day, came back home and it was still in place.
Marcus, this made our week. Thanks for trusting us with the routine.
Black shade for me runs slightly grey under direct sun. Going to try a custom mix next time. Quality of the powder itself is excellent.
Faisal, message support — we'll send a darker tone sample.
I work outside on construction sites in Dubai. If something can't survive midday here it's useless. Apex did. Sweated through it, brushed it off, still even.
Marcus, this made our week. Thanks for trusting us with the routine.
Brother's wedding. 3 hours of photos. Hair held perfectly. Family kept asking what changed. I didn't tell them. The integrated mirror is a brilliant detail.
Yousef, that's the whole point of the design. Mubarak to your brother.
Bondi, Sunday morning. Walked the cliff path, hot wind the whole time. Got home, still good. The seal step is the difference.
Marcus, this made our week. Thanks for trusting us with the routine.
Six weeks in. One container is lasting longer than I expected. The applicator with the mirror is the feature I didn't know I needed until I had it.
Noah, glad it earned a permanent spot. Cheers from the team.
Hat on, hat off, ten times a day. Apex holds. The static from a wool toque used to lift everything off. Not anymore.
Marcus, this made our week. Thanks for trusting us with the routine.
Walked Stanley Park in heavy rain. Hood up half the time. Held perfectly. The shade match for medium brown was exact on the first try.
Lucas, glad the shade matcher landed. Stay dry out there.
Portuguese sun is harsh. Light brown shade matched perfectly. No grey-out, no streaks. The 48-hour claim is real if you do the seal step.
Marcus, this made our week. Thanks for trusting us with the routine.
Wasn't sure how it would sit on type 4 hair. Took two passes but it locks in. Wish more brands made content for this hair type. Apex just works.
Sipho, this is exactly the feedback we needed. Type 4 tutorial coming.
If something works here, it works anywhere. 92% humidity, 31°C, full day commute. Held. The applicator design is genuinely the best I've used.
Marcus, this made our week. Thanks for trusting us with the routine.
Two weeks to Hong Kong but the package was tracked the whole way. Product itself is excellent. The compact size fits in any bag.
Ka-Lok, working on faster APAC routes. Glad the product earned the wait.
Family wedding next month. Started using six weeks ago to test. Worth every lira. The mirror cap is brilliant — I can do it on the bus.
Marcus, this made our week. Thanks for trusting us with the routine.
Black shade with very subtle warm tones. Looks like my actual hair under any light. Tested in the office, on the beach, at family iftar. Held all three.
Karim, thank you. Ramadan Mubarak from the team.
Daily monsoon scares most products. Apex holds if you're disciplined with the seal step. Took me a week to nail the technique.
Marcus, this made our week. Thanks for trusting us with the routine.
Manila traffic means I do my touch-up in the car. Mirror in the cap means no extra mirror needed. Genius design choice.
Jose, traffic-proofing was a real requirement. Glad it's earning its keep.
Lived in Dubai for years, used a higher-priced brand. Switched to Apex three months ago. Coverage is the same or better. Price is half.
Marcus, this made our week. Thanks for trusting us with the routine.
FROM THE FOUNDER
My name is Daniel Moreira. I am a Brazilian engineer who lives between São Paulo and Orlando, and I built Apex because I got tired of three years buying cheap hope.
It started with the cap. I wore one inside the house because I did not want my own kid to ask. I tried minoxidil for six months, daily ritual, oil on the pillow, and a rebound that made it worse than where I started. I bought sprays that ran down my forehead in the first meeting. Fibers that fell at the first touch of a comb. I sat in a clinic in Curitiba and got quoted twenty-five thousand reais for a transplant, three weeks of downtime, and uncertain density for the first year. I walked out.
So I kept the problem. And as an engineer, I did what engineers do. I read everything.
I picked up a can of pressed keratin in a film studio in São Paulo, the kind Hollywood uses to fix stunt doubles between takes. I read the label. One question stuck: why does this not exist for a man who needs to show up in 10 seconds, not under studio lights?
I bought the can. I tried it. It worked. Then it failed. It quit on sweat. It smeared the pillow in 40 minutes. It came in three shades, none of them mine.
I took those three failures and spent three years fixing them. Pressed keratin microfibers, not loose powder. A mineral matrix of silica and mica that bonds by electrostatic charge, not gravity. 10 shades calibrated across 200 real hair samples, including the salt and pepper tone I needed for my own. LockTight Pro is the system that came out of that lab.
The first man Apex worked for was me. I applied it. I looked in the mirror. I recognized myself.
Apex is the product I wanted. So I built it.
No fluff. Direct answers to the 10 most common questions.
Apex is a cosmetic hair concealer designed to make thinning areas, receding hairlines, crowns and patchy spots look fuller by blending with existing hair. It does not regrow hair and it is not a treatment for hair loss.
A natural-looking result depends on shade match, existing hair density and application. Use a light amount, blend gradually, and check the result in natural daylight. Over-applying or using the wrong shade makes any cosmetic concealer easier to notice.
Start with dry, styled hair. Apply a small amount to the thinning area, then pat or blend it into your existing hair. Build coverage gradually until the scalp is less visible. Check the hairline and crown in normal daylight before adding more.
Performance varies with hair type, how much product you apply, moisture and contact. Test your application in your normal routine before relying on it for heavy sweat, swimming, rain or pillow friction. If transfer is a concern, use a lighter application and check the result before important events.
Choose the shade closest to your dry existing hair around the thinning area. If you are between shades, compare both in natural light rather than bathroom lighting. If you need help, contact support with a clear daylight photo of your hair.
The current product offers 10 shades, including options for blonde, brown, black, grey/white and auburn families. Results on fine, light or grey hair depend on contrast, density and shade match, so use a small amount first and check the finish in daylight.
60 day full refund. Use the entire jar. Email us. No forms. No ship back. Full refund.
Apex needs existing hair to blend with. It can help reduce the appearance of visible scalp where hair is still present, even if it is thin. On completely smooth bald skin with no hair, this type of cosmetic concealer is not the right solution.
About 30 applications. One jar lasts 4 to 6 weeks for most men.
Apex is a topical cosmetic, not a hair-loss treatment. If you have a sensitive scalp, review the ingredient list before use and test a small area first. Stop using it if irritation occurs and seek professional advice if you have a scalp condition or specific ingredient concern.
DECIDE
Pick your shade. Order today. Free worldwide shipping. Risk is on us.
Order ApexOrders ship within 24 hours. Delivered in 5 to 15 business days depending on location. Tracking included.
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