Find Your Perfect Shade

Find Your Perfect Shade

Apex Hair — 10 shades

Apex Hair comes in 10 shades. Picking the right one makes the difference between "looks like I always had hair" and "what is that on your head."

The 10 shades

Shade Best for
Black Pure black hair, no white strands visible
Dark Brown Chocolate brown, dark hair with some warmth
Medium Brown Caramel-to-mid brown
Light Brown (warm) Warm light brown, caramel undertones
Dark Blonde / Light Brown (cool) Cool / ashy light brown
Blonde Medium-to-bright blonde, light platinum
Auburn / Red Reddish, auburn, copper
Gray Uniform gray hair, no obvious black/white separation
Salt & Pepper Mix of black + white visible strands
White Pure white / very light cool gray

3 questions to find your shade

1. What's the dominant color of your hair today?

Look at your hair under natural daylight. The dominant color is the one you'd describe first if someone asked.

2. Do you color your hair?

If yes, match the color of the dye, not your natural color.

3. Do you have visible white/gray strands?

  • None or very few → match the dominant color
  • Visible at temples / patches → consider Salt & Pepper or one step lighter
  • 50%+ gray → Gray or Salt & Pepper

Still not sure?

Send a photo of your hair in natural light to help@apexhairmen.com — we'll recommend the shade within 24 hours.

Free Shade Swap

If you order and the shade doesn't match perfectly, we send the right one free and you keep the original jar. Limit 1 swap per order. Just email help@apexhairmen.com with a photo + your order number.

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Apex Hair® is a topical cosmetic product. Available in 10 shades. Free Shade Swap available with proof of purchase.