Find Your Perfect Shade
Find Your Perfect Shade
Apex Hair comes in 10 shades. Picking the right one makes the difference between "looks like I always had hair" and "what is that on your head."
The 10 shades
| Shade | Best for |
|---|---|
| Black | Pure black hair, no white strands visible |
| Dark Brown | Chocolate brown, dark hair with some warmth |
| Medium Brown | Caramel-to-mid brown |
| Light Brown (warm) | Warm light brown, caramel undertones |
| Dark Blonde / Light Brown (cool) | Cool / ashy light brown |
| Blonde | Medium-to-bright blonde, light platinum |
| Auburn / Red | Reddish, auburn, copper |
| Gray | Uniform gray hair, no obvious black/white separation |
| Salt & Pepper | Mix of black + white visible strands |
| White | Pure white / very light cool gray |
3 questions to find your shade
1. What's the dominant color of your hair today?
Look at your hair under natural daylight. The dominant color is the one you'd describe first if someone asked.
2. Do you color your hair?
If yes, match the color of the dye, not your natural color.
3. Do you have visible white/gray strands?
- None or very few → match the dominant color
- Visible at temples / patches → consider Salt & Pepper or one step lighter
- 50%+ gray → Gray or Salt & Pepper
Still not sure?
Send a photo of your hair in natural light to help@apexhairmen.com — we'll recommend the shade within 24 hours.
Free Shade Swap
If you order and the shade doesn't match perfectly, we send the right one free and you keep the original jar. Limit 1 swap per order. Just email help@apexhairmen.com with a photo + your order number.
Apex Hair® is a topical cosmetic product. Available in 10 shades. Free Shade Swap available with proof of purchase.