Most first-time customer support tickets boil down to one of these five mistakes. Read this before your first application.
Mistake 1 · Applying on wet hair
What happens: the fibers ball up or don't bond at all.
Why: LockTight Pro™ relies on electrostatic bonding. Moisture interrupts the charge formation. Wet hair = no bond = fibers fall off.
Fix: always start with completely dry hair. Towel dry → blow dry briefly → wait 2 minutes if needed → apply.
Mistake 2 · Too much, too fast
What happens: the result looks fake, fibers clump, you see darker patches.
Why: only the bottom layer of fibers can anchor to your strand. Anything on top of that just rests. The "rest" layer is what falls out, what stains, what looks fake.
Fix: 1-2 LIGHT shakes per area. Look in the mirror. Add another light layer if needed. Build coverage gradually.
Mistake 3 · Skipping the press step
What happens: fibers seem to apply fine, then fall out during the day.
Why: applying gets the fibers on your hair. The 5-second fingertip press is what ACTIVATES the electrostatic bond. Skip the press = lose ~50% of hold.
Fix: after each light layer, press with fingertips for 5 full seconds per area. Then style.
Mistake 4 · Wrong shade
What happens: the result is technically perfect but visually off — looks slightly more golden or darker than your natural hair.
Why: hair color is rarely a single uniform shade. Sunlight, dye, age, gray strands — there's variability.
Fix: use our Free Shade Swap. Keep your current jar, we send the right shade free. Find your shade →
Mistake 5 · Using on completely smooth bald skin
What happens: nothing. No fibers attach.
Why: LockTight Pro™ bonds to existing hair strands. If there's no hair at all in an area (truly smooth scalp), there's nothing to anchor to.
Fix: Apex Hair works on areas with any existing hair, however fine. For fully smooth bald areas, this product isn't the right fit. We'd rather you know upfront than be disappointed.
The 3-step routine that works every time
- APPLY: dry hair, light shakes, target areas only.
- PRESS: fingertip pressure, 5 seconds per area.
- STYLE & GO: light comb, no setting spray needed for daily wear.
Apex Hair® is a topical cosmetic product. Effect temporary. Not a medical treatment.
Try Apex Hair · 60-day money-back
Pressed keratin · LockTight Pro™ · 10 shades · Free Shade Swap · Free shipping on 2+ units. No subscription, no daily routine, no medical claims. Wash out with shampoo when you decide.
Use code WELCOME10 for 10% off your first order. Topical cosmetic product. Effect temporary. Not a medical treatment.
